STRATEGIC GROWTH CONSULTANCY FOR LAW FIRMS

Every Great Firm Has a Story
Not Every Firm Has a Voice

You've built something extraordinary — years of expertise, cross-border trust, results that speak for themselves. But the legal market rewards visibility as much as excellence.
Directory researchers can't rank what they don't see. Referral partners can't recommend what they haven't heard of.

That's what Vox Consilio is — your strategic voice. Built from 15+ years inside the legal and IP industry. Not a marketing agency. The partner that makes sure your reputation catches up with your talent.

Based in LATAM · Serving Law Firms Worldwide · 15+ years of IP industry expertise

Outstanding Legal Work Means Nothing If Nobody Sees It

These are the problems we hear from managing partners — from Mexico City to London, from Santiago to New York — every single week.

Your Rankings Don't Reflect Your Reputation

You handle complex matters across multiple jurisdictions — but Chambers, Legal 500, WTR 1000, and IFLR1000 tell a different story. Your competitors are getting ranked because they have better submissions, not better lawyers.

Your Digital Presence Is Silent

Your firm's LinkedIn hasn't been updated in months. Your website feels like 2018. Meanwhile, a younger boutique with half your experience is attracting the cross-border referrals you used to get by default — because they showed up where it mattered.

Conferences Cost You Money Instead of Making It

You attend INTA, ASIPI, and regional conferences every year. You spend $8,000–$15,000 between flights, hotels, and registration. But you leave with business cards you never follow up on — no pre-event strategy, no post-event intelligence, no measurable ROI.

You Can't Justify a Full-Time Marketing Hire

A qualified marketing manager costs $40,000–$80,000/year — and even then, they won't understand the legal market, the directory ecosystem, or the cross-cultural dynamics the way a specialist does. You need expertise, not headcount.

If any of this sounds familiar, you're not alone — whether you're in Santiago or London, from Bogotá to Sydney. You're exactly who we built Vox Consilio for.

Let's Solve This Together — Book a Free Strategy Session

A Complete Growth Ecosystem for Law Firms

Every service exists because a managing partner asked for it. Nothing generic. Nothing borrowed from consumer marketing playbooks. Built from 15+ years inside the legal world.

Empower Your Team with Marketing Intelligence

Courses & Training

Workshops designed for lawyers, not marketers. LinkedIn mastery, social media strategy, and marketing fundamentals — all tailored for the legal world. Includes custom-designed materials and presentation decks.

  • LinkedIn Mastery for Legal Professionals
  • Social Media Strategy for Lawyers
  • Marketing Fundamentals for Law Firms
  • Custom In-House Workshops (up to 15 attendees)
  • All sessions include branded materials, slide decks, and follow-up resources

Available as live virtual, in-person, or self-paced modules. Group discounts available.

Get the Rankings Your Work Deserves

Legal Directory Rankings

End-to-end submission support for Chambers & Partners, Legal 500, WTR 1000, IP Stars, IFLR1000, Best Lawyers, and others. We craft the narrative, coordinate the referees, manage the researcher relationship, and design the promotional assets when results come in.

  • Directory Submission: Research, category analysis, narrative drafting, referee strategy, researcher follow-up
  • Results Promotion: Press release, designed social media graphics, email announcement to your client base
  • Combined Submission + Promotion packages available
  • Covers 1 directory per engagement. Multi-directory discounts available.

Own the Conversation in Your Market

Community Management & Social Media

Full social media management — strategy, content calendar, copywriting, custom graphic design for every post, and publishing. We position your firm as a thought leader in the IP space, consistently and professionally. Design is always included.

  • Monthly editorial calendar aligned with firm strategy
  • 8–10 professionally designed posts per month (including 1 video/carousel)
  • Custom graphic design for every post — no templates, no stock
  • 1–2 SEO-optimized blog articles per month
  • Hashtag strategy and engagement management

Minimum 3-month engagement

Be Found by the Clients Who Need You

SEO for Law Firm Websites

Technical and content SEO to improve organic visibility and attract qualified traffic — including local SEO for each jurisdiction your firm serves. Includes visual recommendations for website improvements.

  • SEO Audit (one-time): Technical audit, keyword research, competitive analysis, visual priority action report
  • Monthly SEO Management: On-page optimization, content recommendations, Google Business Profile, monthly performance reporting

Minimum 6-month engagement (SEO requires sustained effort to show results)

Publish with Authority and Consistency

Blog Editing & Content Planning

For firms that write their own content but need editorial polish, SEO alignment, featured image design, and a publishing cadence that actually gets followed.

  • Editorial Planning: Quarterly calendar, topic research, keyword alignment, attorney coordination
  • Editing & Publishing: Professional editing, SEO formatting, featured image design, CMS publishing (up to 4 articles/month)
  • Combined Planning + Editing packages available

Turn Every Conference Into Revenue

Congress Representation — Business Development & Intelligence

Strategic representation at INTA, ASIPI, ABPI, ACHIPI, AAAPI, and regional IP and legal events across Latin America and beyond. We run a pre-event meeting strategy, conduct active business development, gather competitive intelligence, and deliver professionally designed post-event reports with prioritized leads and market insights.

  • Exclusive Full-Day Representation: Pre-event planning, meeting scheduling, networking, real-time reporting, intelligence summary
  • Partial Representation: Flexible 2, 4, or 6-hour coverage for targeted sessions and meetings
  • Post-Event Intelligence Report (Add-On): Designed report with market trends, competitor analysis, lead scoring, strategic recommendations

Travel and accommodation billed separately at cost. Multi-day packages available.

Host Events That Deepen Relationships

Event Planning & Client Entertainment

End-to-end planning for client events during congresses or standalone occasions — lunches, cocktails, dinners. Includes invitation design, branded signage, and day-of coordination to showcase your firm's identity.

  • Small Events (up to 15 guests): Venue sourcing, menu planning, designed invitations, RSVP management, day-of coordination
  • Medium Events (15–40 guests): + branded signage design, speaker coordination, post-event thank-you communications
  • Large Events (40+ guests): Full event management, AV coordination, registration management

All events include custom invitation and signage design. Venue, catering, and vendor costs billed separately at cost.

Know Your Clients Better. Serve Them Better.

Marketing Campaigns & Client Intelligence

Strategic campaigns to understand your client base, improve retention, and develop new business — from satisfaction surveys to client segmentation to custom outreach programs. All campaign materials designed in-house.

  • Client Satisfaction Survey: Survey design, distribution, analysis, designed insights report with actionable recommendations
  • Client Segmentation: Base analysis, CRM optimization, targeted communication strategy per segment
  • Custom Campaigns: Newsletter design and launch, referral programs, brand awareness campaigns

All campaigns include designed deliverables — reports, email templates, and presentation materials

Flexible Partnerships That Scale With Your Firm

We don't believe in one-size-fits-all packages. Whether you're a solo practitioner in Santiago or a mid-size firm in London, every engagement is custom-built for your goals, market, and budget.

Start Building Your Presence

Starter

For solo practitioners and small boutiques taking their first steps into strategic marketing.

  • 6 designed social posts per month
  • LinkedIn-focused strategy
  • Monthly strategic call (30–45 min)
  • Simplified monthly performance report
  • WhatsApp support during business hours
  • All graphic design included

Best for: Solo practitioners and small boutiques (1–2 lawyers)

Let's Discuss

Build Your Digital Presence

Foundation

For firms taking their first strategic steps into professional marketing. Ideal for 2–5 attorney practices beginning their digital journey.

  • 8–10 designed social posts per month
  • 1–2 blog articles per month
  • LinkedIn + 1 secondary platform
  • Lawyer 1-on-1 interviews (up to 2 lawyers)
  • Biweekly strategic calls + quarterly review
  • All graphic design included

Best for: Firms beginning their digital journey (2–5 lawyers)

Let's Discuss

Your Complete Growth Team

Strategic Partnership

A comprehensive, hands-off engagement where we operate as an extension of your firm. Full strategy, execution, and creative — all under one roof.

  • Everything in Growth, amplified
  • SEO management (up to 5 jurisdictions)
  • Lawyer interviews (up to 12 lawyers)
  • Marketing campaigns (2 per quarter)
  • Congress intelligence (2 events/year)
  • Annual planning session + full deck
  • Priority async support (WhatsApp/email)

Best for: Full strategic partnership (15–40+ lawyers)

Build Together

Engagements are structured to match your firm's size, goals, and budget. Project-based work — including directory submissions, SEO audits, congress representation, training, and design — is also available as standalone engagements.

All engagements include professional design — social media graphics, reports, presentations, and campaign materials. Design is never an add-on. It's how we work.

Strategic Counsel. Not a Marketing Agency.

Most legal marketing providers focus on execution — campaigns, posts, websites. Vox Consilio was built around a different idea: that law firms need strategic growth counsel first, and expert execution second. That's the gap we fill.

01

15+ Years Inside Your Industry

This isn't a marketing agency that "also does legal." Our founder has spent 15+ years working inside the IP and legal industry — from senior IP account management and international coordination to leading regional operations across Latin America. We know the business of law because we've lived it.

02

Global Reach, Local Intelligence

We know that doing business in Mexico is nothing like doing business in Colombia, Argentina, or Chile. Our strategies are country-specific, culturally informed, and built for the nuances of each market. We work in English and Spanish — because that is how your clients and their counterparts operate.

03

The Congress Circuit Is Our Network

ASIPI, INTA, ABPI, ACHIPI, AAAPI — we don't just know these events, we work them. We have deep relationships within the IP and legal community across Latin America and beyond that took years to build. When we represent your firm, we represent it as insiders — not as outsiders reading a name badge.

04

Strategic Advisors, Not Task Executors

We don't just post on LinkedIn and send you a report. We shape your firm's growth strategy — positioning, competitive intelligence, directory narrative, business development pipeline. We think like your business development partner because that's exactly what we are.

05

Full-Spectrum, Single Partner

From Chambers submissions to cocktail events at INTA, from SEO audits to post-congress intelligence reports — one partner, one strategy, zero gaps. No need to coordinate between five different vendors who don't talk to each other.

Built for the Firms That Want to Grow

IP Boutiques (2–20 attorneys)

Our founding specialty. Small and mid-size IP firms without in-house marketing teams who need a strategic partner, not a freelancer

Solo Practitioners

Independent lawyers building their practice and personal brand Worldwide

Practice-Area Specialists

Firms focused on IP, litigation, arbitration, tax, or other specialties seeking international visibility through directory rankings and congress presence

Full-Service Firms

Larger firms that want to differentiate and elevate specific practice areas — particularly IP departments

Legal Tech Startups

Companies entering global legal markets that need positioning, go-to-market strategy, and market intelligence

In-House Legal & IP Teams

Corporate legal departments and in-house IP teams that need external strategic marketing support, training, or directory submission expertise

We also partner with legal tech startups and IP service providers for joint market development, go-to-market strategy, and co-branded initiatives. If you're building something for the legal market, we can help you reach the firms that need it.

15+ Years of Legal Industry Experience.
One Clear Mission.

Ivana Milojevic Lukic — Founder, Vox Consilio

Ivana Milojevic Lukic didn't come from marketing and stumble into law.
She came from the IP and legal industry — and spent 15+ years learning exactly what law firms need to grow.

From senior IP account management across the Americas, Europe, and Asia to leading regional operations for international legal services organizations in Latin America, she developed something rare in legal marketing: a deep, firsthand understanding of how law firms operate, compete, and win — with particular depth in intellectual property.

She's walked the halls of ASIPI and INTA not as a marketing vendor, but as an industry professional. She knows the managing partners. She understands the referral networks. She speaks the language — literally (English, Spanish, Serbian-Croatian, and a bit of Portuguese) and figuratively.

Vox Consilio exists because law firms everywhere deserve a growth partner who already lives inside the legal world — not outside it looking in.

Master in Applied Arts · Business Administration · WIPO Certified · Growth Marketing (UDD, 2025) · Digital Analytics (UIUC) · HTML/CSS/JS (Johns Hopkins) · Global Leadership (CAMACOES)

15+ years in legal & IP consulting, managing strategy, marketing, and business development across 60+ jurisdictions

"Law firms have extraordinary expertise that the world needs to see. My job is to make sure they do."

From First Conversation to Measurable Growth

1
Free

Strategy Session

A candid 30-minute conversation about your firm, your goals, your competitive landscape, and your current efforts. No pitch. No pressure. Just clarity.

2
5 business days

Custom Growth Proposal

Within 5 business days, you receive a tailored strategy and transparent pricing proposal — built specifically for your firm's situation, market, and ambitions.

3
Week one

Onboarding & Execution

We move fast. Dedicated point of contact, clear timeline, full visibility into every deliverable. You'll feel the difference from week one.

4
Ongoing

Reporting & Optimization

Monthly performance reports. Quarterly strategy reviews. We don't set and forget — we refine based on what's working and what the market is telling us.

The Numbers Behind the Strategy

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Countries we serve

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Years in the legal & IP industry

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Directory submissions managed

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Major congresses where we represent firms

"Having worked directly with IP firms for over 15 years — from Chile across all of Latin America and internationally — I've seen firsthand what separates firms that grow from those that stagnate. That experience is the foundation of every strategy we build. Every firm has a story worth telling. Vox Consilio exists to give it the right voice."

— Ivana Milojevic Lukic, Founder

Strategic Intelligence for Law Firm Leaders

Actionable strategies, market analysis, and the trends shaping legal marketing — from Mexico City to London, from Santiago to New York.

How to Build a Winning Chambers & Partners Submission: A Step-by-Step Guide for Law Firms

Most firms treat directory submissions as an afterthought. Here's the framework that turns them into a strategic competitive advantage...

Coming Soon

Beyond the Badge: A Framework for Turning INTA Attendance Into Measurable Business Development

You spend $10,000+ attending INTA. Here's how to leave with qualified leads and competitive intelligence — not just a swag bag...

Coming Soon

Why Every Law Firm Needs a LinkedIn Strategy in 2026

Your next cross-border referral partner is scrolling LinkedIn right now. Are they finding your firm — or your competitor's?

Coming Soon

Common Questions, Straight Answers

It means we go beyond marketing execution. We help law firms develop their overall growth strategy — from market positioning and directory narratives to business development at congresses and client intelligence. We think strategically, then execute tactically. Marketing is one tool in our toolkit, not the whole box.

Intellectual property is where we started and where our deepest expertise lies — patents, trademarks, copyrights, and the firms that practice them. But we also work with firms in litigation, arbitration, tax, corporate, and other practice areas. Full-service firms looking to elevate specific departments, legal tech startups entering global markets, and legal professionals across all specialties are welcome.

Often the most relevant. Smaller firms see the most dramatic impact because there's so much untapped potential. Our Starter and Foundation tiers are designed specifically for solo practitioners and small boutiques — and we design pricing to match your budget.

Directory submissions follow annual cycles (6–12 months). Social media shows engagement within 30–60 days. SEO takes 4–6 months for meaningful organic growth. Congress representation delivers leads immediately. We'll set clear expectations during your strategy session — no vague promises.

Yes. We represent firms at INTA, ASIPI, ABPI, ACHIPI, AAAPI, and regional events across Latin America and beyond. We handle pre-event planning, meeting scheduling, active networking, and deliver comprehensive post-event intelligence reports. Travel and accommodation are billed at cost.

Absolutely. Many clients begin with directory submissions or community management and expand as results build confidence. No minimum beyond the per-service engagement terms (3 months for social media, 6 months for SEO).

English and Spanish — covering every major market in Latin America.

Every engagement is custom-built based on your firm's specific goals, market, and scope. We offer monthly retainers for ongoing partnerships and project-based pricing for specific initiatives like directory submissions or event representation. During your strategy session, we'll discuss your priorities and deliver a transparent proposal within 5 business days — no surprises, no hidden fees.

Directory rankings like Chambers & Partners, Legal 500, WTR 1000, IP Stars, and IFLR1000 are based on a combination of submission quality, client referee feedback, and researcher interviews. The process typically runs 6–12 months from submission deadline to publication. Firms must provide detailed practice descriptions, significant matters, referee contacts, and lawyer profiles. The narrative quality and strategic referee selection often determine whether a firm ranks — which is why many firms work with specialists to maximize their submissions.

A strong directory submission includes: a compelling practice overview that differentiates your firm, 5–10 significant matters with specific details (not generic descriptions), 3–6 carefully selected client referees who can speak to specific work, complete lawyer profiles with relevant experience, and a clear narrative that positions your team relative to competitors. The key is specificity — researchers evaluate hundreds of submissions and can immediately tell which firms have invested in the process.

Yes. While Vox Consilio is based in Latin America and has deep expertise in the region, we serve law firms Worldwide. Our services — directory submissions, digital presence, SEO, congress representation, training — apply to any firm seeking strategic growth. We work with clients in Europe, North America, Asia Pacific, and beyond. If you're a law firm that wants to grow, we can help regardless of your location.

A marketing agency executes campaigns, designs materials, and manages channels. A growth consultancy does that too — but starts with strategy. We help you define your market position, identify where your growth should come from, and build the infrastructure to get there. We think about business development, referral networks, competitive intelligence, and long-term reputation. Marketing is one tool in our toolkit, not the whole box.

Yes. We offer workshops on LinkedIn for legal professionals, social media strategy for law firms, and marketing fundamentals for lawyers. Training is available as live virtual sessions, in-person workshops (up to 15 attendees), or self-paced modules. We also offer courses priced from $49–$199 for individual lawyers who want to learn at their own pace. All sessions include branded materials, presentation decks, and follow-up resources.

No — you can submit directly. The directories accept submissions from any firm. But firms that rank consistently often work with consultants because the process is time-intensive and the competition is fierce. A specialist knows what researchers look for, how to frame matters strategically, which referees to prioritize, and how to follow up effectively. If your time is limited or you want to maximize your chances, working with someone who does this full-time can make the difference.

Your Firm's Next Chapter Starts With a Conversation

Book a free 30-minute strategy session. No sales pitch. No obligation. Just an honest conversation about where your firm is — and where it could be.

WhatsApp

+56 9 7580 2792

LinkedIn

@VoxConsilio

Based in

Santiago, Chile

Serving Law Firms Worldwide

We respond within 24 business hours. Your information is confidential. Always.

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