How to Build a Winning Chambers & Partners Submission: A Step-by-Step Guide for Law Firms
Most firms treat directory submissions as an afterthought. Here's the framework that turns them into a strategic competitive advantage...
Coming SoonSTRATEGIC GROWTH CONSULTANCY FOR LAW FIRMS
That's what Vox Consilio is — your strategic voice. Built from 15+ years inside the legal and IP industry. Not a marketing agency. The partner that makes sure your reputation catches up with your talent.
THE CHALLENGE
These are the problems we hear from managing partners — from Mexico City to London, from Santiago to New York — every single week.
You handle complex matters across multiple jurisdictions — but Chambers, Legal 500, WTR 1000, and IFLR1000 tell a different story. Your competitors are getting ranked because they have better submissions, not better lawyers.
Your firm's LinkedIn hasn't been updated in months. Your website feels like 2018. Meanwhile, a younger boutique with half your experience is attracting the cross-border referrals you used to get by default — because they showed up where it mattered.
You attend INTA, ASIPI, and regional conferences every year. You spend $8,000–$15,000 between flights, hotels, and registration. But you leave with business cards you never follow up on — no pre-event strategy, no post-event intelligence, no measurable ROI.
A qualified marketing manager costs $40,000–$80,000/year — and even then, they won't understand the legal market, the directory ecosystem, or the cross-cultural dynamics the way a specialist does. You need expertise, not headcount.
If any of this sounds familiar, you're not alone — whether you're in Santiago or London, from Bogotá to Sydney. You're exactly who we built Vox Consilio for.
Let's Solve This Together — Book a Free Strategy Session →WHAT WE DO
Every service exists because a managing partner asked for it. Nothing generic. Nothing borrowed from consumer marketing playbooks. Built from 15+ years inside the legal world.
Empower Your Team with Marketing Intelligence
Workshops designed for lawyers, not marketers. LinkedIn mastery, social media strategy, and marketing fundamentals — all tailored for the legal world. Includes custom-designed materials and presentation decks.
Available as live virtual, in-person, or self-paced modules. Group discounts available.
Get the Rankings Your Work Deserves
End-to-end submission support for Chambers & Partners, Legal 500, WTR 1000, IP Stars, IFLR1000, Best Lawyers, and others. We craft the narrative, coordinate the referees, manage the researcher relationship, and design the promotional assets when results come in.
Own the Conversation in Your Market
Full social media management — strategy, content calendar, copywriting, custom graphic design for every post, and publishing. We position your firm as a thought leader in the IP space, consistently and professionally. Design is always included.
Minimum 3-month engagement
Be Found by the Clients Who Need You
Technical and content SEO to improve organic visibility and attract qualified traffic — including local SEO for each jurisdiction your firm serves. Includes visual recommendations for website improvements.
Minimum 6-month engagement (SEO requires sustained effort to show results)
Publish with Authority and Consistency
For firms that write their own content but need editorial polish, SEO alignment, featured image design, and a publishing cadence that actually gets followed.
Turn Every Conference Into Revenue
Strategic representation at INTA, ASIPI, ABPI, ACHIPI, AAAPI, and regional IP and legal events across Latin America and beyond. We run a pre-event meeting strategy, conduct active business development, gather competitive intelligence, and deliver professionally designed post-event reports with prioritized leads and market insights.
Travel and accommodation billed separately at cost. Multi-day packages available.
Host Events That Deepen Relationships
End-to-end planning for client events during congresses or standalone occasions — lunches, cocktails, dinners. Includes invitation design, branded signage, and day-of coordination to showcase your firm's identity.
All events include custom invitation and signage design. Venue, catering, and vendor costs billed separately at cost.
Know Your Clients Better. Serve Them Better.
Strategic campaigns to understand your client base, improve retention, and develop new business — from satisfaction surveys to client segmentation to custom outreach programs. All campaign materials designed in-house.
All campaigns include designed deliverables — reports, email templates, and presentation materials
ENGAGEMENT MODELS
We don't believe in one-size-fits-all packages. Whether you're a solo practitioner in Santiago or a mid-size firm in London, every engagement is custom-built for your goals, market, and budget.
Start Building Your Presence
For solo practitioners and small boutiques taking their first steps into strategic marketing.
Best for: Solo practitioners and small boutiques (1–2 lawyers)
Let's Discuss →Build Your Digital Presence
For firms taking their first strategic steps into professional marketing. Ideal for 2–5 attorney practices beginning their digital journey.
Best for: Firms beginning their digital journey (2–5 lawyers)
Let's Discuss →Rank. Be Found. Get Referred.
The most popular engagement model. Combines digital presence with directory strategy and SEO — the three pillars that drive visibility.
Best for: Firms ready to invest in rankings (5–15 lawyers)
Most Popular — Let's Talk →Your Complete Growth Team
A comprehensive, hands-off engagement where we operate as an extension of your firm. Full strategy, execution, and creative — all under one roof.
Best for: Full strategic partnership (15–40+ lawyers)
Build Together →Engagements are structured to match your firm's size, goals, and budget. Project-based work — including directory submissions, SEO audits, congress representation, training, and design — is also available as standalone engagements.
All engagements include professional design — social media graphics, reports, presentations, and campaign materials. Design is never an add-on. It's how we work.
WHY VOX CONSILIO
Most legal marketing providers focus on execution — campaigns, posts, websites. Vox Consilio was built around a different idea: that law firms need strategic growth counsel first, and expert execution second. That's the gap we fill.
This isn't a marketing agency that "also does legal." Our founder has spent 15+ years working inside the IP and legal industry — from senior IP account management and international coordination to leading regional operations across Latin America. We know the business of law because we've lived it.
We know that doing business in Mexico is nothing like doing business in Colombia, Argentina, or Chile. Our strategies are country-specific, culturally informed, and built for the nuances of each market. We work in English and Spanish — because that is how your clients and their counterparts operate.
ASIPI, INTA, ABPI, ACHIPI, AAAPI — we don't just know these events, we work them. We have deep relationships within the IP and legal community across Latin America and beyond that took years to build. When we represent your firm, we represent it as insiders — not as outsiders reading a name badge.
We don't just post on LinkedIn and send you a report. We shape your firm's growth strategy — positioning, competitive intelligence, directory narrative, business development pipeline. We think like your business development partner because that's exactly what we are.
From Chambers submissions to cocktail events at INTA, from SEO audits to post-congress intelligence reports — one partner, one strategy, zero gaps. No need to coordinate between five different vendors who don't talk to each other.
WHO WE WORK WITH
Our founding specialty. Small and mid-size IP firms without in-house marketing teams who need a strategic partner, not a freelancer
Independent lawyers building their practice and personal brand Worldwide
Firms focused on IP, litigation, arbitration, tax, or other specialties seeking international visibility through directory rankings and congress presence
Larger firms that want to differentiate and elevate specific practice areas — particularly IP departments
Companies entering global legal markets that need positioning, go-to-market strategy, and market intelligence
Corporate legal departments and in-house IP teams that need external strategic marketing support, training, or directory submission expertise
We also partner with legal tech startups and IP service providers for joint market development, go-to-market strategy, and co-branded initiatives. If you're building something for the legal market, we can help you reach the firms that need it.
THE STRATEGIST
Ivana Milojevic Lukic didn't come from marketing and stumble into law.
She came from the IP and legal industry — and spent 15+ years learning exactly what law firms need to grow.
From senior IP account management across the Americas, Europe, and Asia to leading regional operations for international legal services organizations in Latin America, she developed something rare in legal marketing: a deep, firsthand understanding of how law firms operate, compete, and win — with particular depth in intellectual property.
She's walked the halls of ASIPI and INTA not as a marketing vendor, but as an industry professional. She knows the managing partners. She understands the referral networks. She speaks the language — literally (English, Spanish, Serbian-Croatian, and a bit of Portuguese) and figuratively.
Vox Consilio exists because law firms everywhere deserve a growth partner who already lives inside the legal world — not outside it looking in.
Master in Applied Arts · Business Administration · WIPO Certified · Growth Marketing (UDD, 2025) · Digital Analytics (UIUC) · HTML/CSS/JS (Johns Hopkins) · Global Leadership (CAMACOES)
15+ years in legal & IP consulting, managing strategy, marketing, and business development across 60+ jurisdictions
"Law firms have extraordinary expertise that the world needs to see. My job is to make sure they do."
THE PROCESS
A candid 30-minute conversation about your firm, your goals, your competitive landscape, and your current efforts. No pitch. No pressure. Just clarity.
Within 5 business days, you receive a tailored strategy and transparent pricing proposal — built specifically for your firm's situation, market, and ambitions.
We move fast. Dedicated point of contact, clear timeline, full visibility into every deliverable. You'll feel the difference from week one.
Monthly performance reports. Quarterly strategy reviews. We don't set and forget — we refine based on what's working and what the market is telling us.
RESULTS
Countries we serve
Years in the legal & IP industry
Directory submissions managed
Major congresses where we represent firms
"Having worked directly with IP firms for over 15 years — from Chile across all of Latin America and internationally — I've seen firsthand what separates firms that grow from those that stagnate. That experience is the foundation of every strategy we build. Every firm has a story worth telling. Vox Consilio exists to give it the right voice."
— Ivana Milojevic Lukic, Founder
INSIGHTS
Actionable strategies, market analysis, and the trends shaping legal marketing — from Mexico City to London, from Santiago to New York.
Most firms treat directory submissions as an afterthought. Here's the framework that turns them into a strategic competitive advantage...
Coming SoonYou spend $10,000+ attending INTA. Here's how to leave with qualified leads and competitive intelligence — not just a swag bag...
Coming SoonYour next cross-border referral partner is scrolling LinkedIn right now. Are they finding your firm — or your competitor's?
Coming SoonFREQUENTLY ASKED QUESTIONS
It means we go beyond marketing execution. We help law firms develop their overall growth strategy — from market positioning and directory narratives to business development at congresses and client intelligence. We think strategically, then execute tactically. Marketing is one tool in our toolkit, not the whole box.
Intellectual property is where we started and where our deepest expertise lies — patents, trademarks, copyrights, and the firms that practice them. But we also work with firms in litigation, arbitration, tax, corporate, and other practice areas. Full-service firms looking to elevate specific departments, legal tech startups entering global markets, and legal professionals across all specialties are welcome.
Often the most relevant. Smaller firms see the most dramatic impact because there's so much untapped potential. Our Starter and Foundation tiers are designed specifically for solo practitioners and small boutiques — and we design pricing to match your budget.
Directory submissions follow annual cycles (6–12 months). Social media shows engagement within 30–60 days. SEO takes 4–6 months for meaningful organic growth. Congress representation delivers leads immediately. We'll set clear expectations during your strategy session — no vague promises.
Yes. We represent firms at INTA, ASIPI, ABPI, ACHIPI, AAAPI, and regional events across Latin America and beyond. We handle pre-event planning, meeting scheduling, active networking, and deliver comprehensive post-event intelligence reports. Travel and accommodation are billed at cost.
Absolutely. Many clients begin with directory submissions or community management and expand as results build confidence. No minimum beyond the per-service engagement terms (3 months for social media, 6 months for SEO).
English and Spanish — covering every major market in Latin America.
Every engagement is custom-built based on your firm's specific goals, market, and scope. We offer monthly retainers for ongoing partnerships and project-based pricing for specific initiatives like directory submissions or event representation. During your strategy session, we'll discuss your priorities and deliver a transparent proposal within 5 business days — no surprises, no hidden fees.
Directory rankings like Chambers & Partners, Legal 500, WTR 1000, IP Stars, and IFLR1000 are based on a combination of submission quality, client referee feedback, and researcher interviews. The process typically runs 6–12 months from submission deadline to publication. Firms must provide detailed practice descriptions, significant matters, referee contacts, and lawyer profiles. The narrative quality and strategic referee selection often determine whether a firm ranks — which is why many firms work with specialists to maximize their submissions.
A strong directory submission includes: a compelling practice overview that differentiates your firm, 5–10 significant matters with specific details (not generic descriptions), 3–6 carefully selected client referees who can speak to specific work, complete lawyer profiles with relevant experience, and a clear narrative that positions your team relative to competitors. The key is specificity — researchers evaluate hundreds of submissions and can immediately tell which firms have invested in the process.
Yes. While Vox Consilio is based in Latin America and has deep expertise in the region, we serve law firms Worldwide. Our services — directory submissions, digital presence, SEO, congress representation, training — apply to any firm seeking strategic growth. We work with clients in Europe, North America, Asia Pacific, and beyond. If you're a law firm that wants to grow, we can help regardless of your location.
A marketing agency executes campaigns, designs materials, and manages channels. A growth consultancy does that too — but starts with strategy. We help you define your market position, identify where your growth should come from, and build the infrastructure to get there. We think about business development, referral networks, competitive intelligence, and long-term reputation. Marketing is one tool in our toolkit, not the whole box.
Yes. We offer workshops on LinkedIn for legal professionals, social media strategy for law firms, and marketing fundamentals for lawyers. Training is available as live virtual sessions, in-person workshops (up to 15 attendees), or self-paced modules. We also offer courses priced from $49–$199 for individual lawyers who want to learn at their own pace. All sessions include branded materials, presentation decks, and follow-up resources.
No — you can submit directly. The directories accept submissions from any firm. But firms that rank consistently often work with consultants because the process is time-intensive and the competition is fierce. A specialist knows what researchers look for, how to frame matters strategically, which referees to prioritize, and how to follow up effectively. If your time is limited or you want to maximize your chances, working with someone who does this full-time can make the difference.
LET'S TALK
Book a free 30-minute strategy session. No sales pitch. No obligation. Just an honest conversation about where your firm is — and where it could be.
Based in
Santiago, Chile
Serving Law Firms Worldwide