How to Build a Winning Chambers & Partners Submission: A Step-by-Step Guide for Law Firms
Most firms treat directory submissions as an afterthought. Here's the framework that turns them into a strategic competitive advantage...
Coming SoonTHE STRATEGIC VOICE BEHIND LEADING LEGAL & IP FIRMS
A strategic growth practice for legal and IP professionals — built inside the industry it serves.
About Vox Consilio
Vox Consilio is a strategic growth practice for legal and IP professionals worldwide.
Founded in Santiago, Chile. The work covers directory rankings (Chambers, IP Stars, WTR 1000, Legal 500, Leaders League, IAM Patent, Latin Lawyer), congress strategy (INTA, ASIPI, ABPI, ACHIPI, AAAPI), digital authority, and business development — handled as a single integrated practice.
OBSERVED PATTERNS
Across markets — Mexico City to London, Santiago to New York — three things tend to follow when strategy is in place.
Chambers, IP Stars, Legal 500, WTR 1000, Leaders League, IAM Patent, Latin Lawyer — the directories that shape how firms are perceived internationally. With the right strategy, rankings translate into stronger client perception, higher-quality referrals, and a defensible market position.
A firm's digital presence — website, LinkedIn, publications — is what most prospective clients and referrers see first. With the right strategy, that presence draws cross-border referrals, attracts the right inbound interest, and reinforces the firm's positioning across markets.
INTA, ASIPI, ABPI, ACHIPI, AAAPI — the major events bring the global IP and legal community into one room. With the right strategy in place, attendance becomes measurable business development: stronger relationships, prioritized opportunities, and a sharper read on the market.
THREE PILLARS
Visibility, authority, and business development, treated as a single system.
THE PRACTICE
Built inside the legal industry over 15+ years. Each capability operates independently and integrates with the others.
Sustained presence, professionally maintained
Strategy, editorial calendar, copywriting, custom graphic design, and publishing — handled as one continuous workflow. Thought-leadership positioning in the IP space depends on consistency more than volume. Design is part of the work, not an add-on.
Minimum engagement defined by the plan chosen.
Editorial discipline, applied to legal content
Editorial polish, SEO alignment, featured image design, and a publishing cadence that holds. Editorial planning, editing, and publishing operate as one workflow.
Directory submissions, structured as a process
Rankings OS (also known as Vox Lex) is a purpose-built SaaS platform for legal directory submissions. Voice-first matter capture in Spanish, English, and Portuguese, AI-drafted narrative summaries reviewed by partners, a persistent referee database, unlimited lawyer profiles maintained year-round, and one-click export to Chambers & Partners, Legal 500, WTR 1000, IP STARS, IFLR 1000, and IAM Patent 1000.
Available standalone or as part of retainer engagements.
Congress representation as business development
Strategic representation at INTA, ASIPI, ABPI, ACHIPI, AAAPI, and regional IP and legal events across Latin America and beyond. Each engagement is structured around the firm's specific objectives — relationship-building, market intelligence, business development, or directory referee activation — and produces an outcome the firm can act on.
Travel and accommodation billed separately at cost.
Client intelligence, structured for legal practice
Strategic campaigns oriented to the firm's client base — understanding it, retaining it, and developing new business within and around it. Campaign methodology is structured around the firm's specific position; campaign materials are designed in-house.
All campaigns include designed deliverables — reports, email templates, and presentation materials.
Search visibility, by jurisdiction
Technical and content SEO for organic visibility and qualified traffic — including local SEO for each jurisdiction the firm serves. Visual recommendations for website improvements included.
Engagement length defined by the plan chosen.
Marketing literacy for legal teams
Workshops designed for lawyers, not marketers. LinkedIn mastery, social media strategy, and marketing fundamentals — tailored for the legal world. Custom-designed materials and presentation decks included.
Available as live virtual, in-person, or self-paced modules.
Client events, designed end-to-end
End-to-end planning for client events during congresses or standalone occasions — lunches, cocktails, dinners. Invitation design, branded signage, and day-of coordination as part of the work, designed to express the firm's identity.
All events include custom invitation and signage design. Venue, catering, and vendor costs billed separately at cost.
MODES OF ENGAGEMENT
The shape of an engagement depends on the firm's structure, internal capacity, and market position. Some firms integrate selectively. Others operate with full external support.
Base
For solo practitioners and small boutiques entering structured marketing for the first time.
Positioning
For firms moving from ad-hoc marketing to a structured digital presence.
Integration
Digital presence, directory rankings (via Rankings OS), and SEO operating as one integrated workflow.
Full operation
A comprehensive engagement operating as an extension of the firm. Strategy, execution, and creative under one practice.
Engagements are structured around the firm's specific scope. Project-based work — Rankings OS access, SEO audits, congress representation, training, design — is also available standalone.
Design is part of every engagement — social graphics, reports, presentations, campaign materials. It is not billed separately.
CONTEXT
Vox Consilio was built inside the legal and IP environment. The work reflects that origin — strategy first, execution as a function of strategy.
Fifteen years working inside the IP and legal industry — senior IP account management, international coordination, regional operations across Latin America. The business of law, observed from within.
Doing business in Mexico is not like in Barcelona. London IP partners and Lima IP partners have different requirements. Strategies are shaped by jurisdiction and market context — built in English and Spanish across the Americas, the UK, and Europe.
ASIPI, INTA, ABPI, ACHIPI, AAAPI — relationships built over years, from inside the community. Representation operates from inside the network, not from a name badge.
The work begins at the strategy level, not at the deliverable level. Posts, submissions, and reports follow from the strategy — not the other way around.
Chambers submissions, INTA cocktail events, SEO audits, post-congress intelligence — one practice, one strategy. No vendor coordination, no strategic seams.
WHO WE WORK WITH
Small and mid-size IP firms operating without an in-house marketing function. The founding focus of the practice.
Independent lawyers building practice and personal brand across markets.
Firms focused on IP, litigation, arbitration, tax, or other specialties seeking international visibility through directory rankings and congress presence.
Larger firms differentiating specific practice areas — particularly IP departments.
Companies entering global legal markets that need positioning, go-to-market strategy, and market intelligence.
Corporate legal departments and in-house IP teams that need external strategic marketing support, training, or directory submission expertise.
Joint go-to-market work and co-branded initiatives with legal-tech and IP service providers are also part of the practice.
THE STRATEGIST
Ivana Milojevic Lukic spent 15+ years inside the IP and legal industry — senior IP account management across the Americas, Europe, and Asia, and regional operations leadership for international legal services organizations in Latin America.
This depth is rare in the field: a firsthand understanding of how law firms operate, compete, and win — with particular depth in intellectual property.
She has worked the halls of ASIPI and INTA as an industry professional — knows the managing partners, understands the referral networks, speaks the language (English, Spanish, Serbian-Croatian, and some Portuguese) and the way the firms themselves think and decide.
Vox Consilio operates from inside the legal world rather than outside it.
Master in Applied Arts · Business Administration · WIPO Certified · Growth Marketing (UDD, 2025) · Digital Analytics (UIUC) · HTML/CSS/JS (Johns Hopkins) · Global Leadership (CAMACOES)
15+ years in legal & IP consulting, managing strategy, marketing, and business development across 60+ jurisdictions
"Law firms have extraordinary expertise. The work is making sure it gets seen and recognized."
THE PROCESS
A thirty-minute conversation, oriented to the firm's situation and goals. Open agenda. No pressure.
A tailored strategy and pricing proposal — built around the firm's specific situation, market, and ambitions.
A dedicated point of contact, a defined timeline, full visibility into deliverables.
Monthly performance reports. Quarterly strategy reviews. Continuous adjustment to what the work is showing.
RESULTS
60+ countries served. 15+ years in the legal and IP industry. 100+ directory submissions managed. Five major congresses worked annually.
"Every firm has a story worth telling. The work is in the structure that carries it forward."
— Ivana Milojevic Lukic, Founder
INSIGHTS
Actionable strategies, market analysis, and the trends shaping legal marketing — from Mexico City to London, from Santiago to New York.
Most firms treat directory submissions as an afterthought. Here's the framework that turns them into a strategic competitive advantage...
Coming SoonYou spend $10,000+ attending INTA. Here's how to leave with qualified leads and competitive intelligence — not just a swag bag...
Coming SoonYour next cross-border referral partner is scrolling LinkedIn right now. Are they finding your firm — or your competitor's?
Coming SoonFREQUENTLY ASKED QUESTIONS
It means the work goes beyond marketing execution into the firm's overall growth strategy — market positioning, directory narratives, business development at congresses, client intelligence. Strategy first, tactics second. Marketing is one tool, not the whole box.
Intellectual property is where we started and where our deepest expertise lies — patents, trademarks, copyrights, and the firms that practice them. But we also work with firms in litigation, arbitration, tax, corporate, and other practice areas. Full-service firms looking to elevate specific departments, legal tech startups entering global markets, and legal professionals across all specialties are welcome.
Often the most relevant. Smaller firms see the most dramatic impact because there's so much untapped potential. Our Starter and Foundation tiers are designed specifically for solo practitioners and small boutiques — and we design pricing to match your budget.
Directory submissions follow annual cycles (6–12 months). Social media shows engagement within 30–60 days. SEO takes 4–6 months for meaningful organic growth. Congress representation delivers leads immediately. We'll set clear expectations during your strategy session — no vague promises.
Yes. We represent firms at INTA, ASIPI, ABPI, ACHIPI, AAAPI, and regional events across Latin America and beyond. We handle pre-event planning, meeting scheduling, active networking, and deliver comprehensive post-event intelligence reports. Travel and accommodation are billed at cost.
Absolutely. Many clients begin with directory submissions or community management and expand as results build confidence. No minimum beyond the per-service engagement terms (3 months for social media, 6 months for SEO).
English and Spanish — covering legal and IP professionals across the Americas, the UK, Europe and internationally.
Every engagement is custom-built based on your firm's specific goals, market, and scope. We offer monthly retainers for ongoing partnerships and project-based pricing for specific initiatives like directory submissions or event representation. During your strategy session, we'll discuss your priorities and deliver a transparent proposal within 5 business days — no surprises, no hidden fees.
Directory rankings — Chambers & Partners, IP Stars, Legal 500, WTR 1000, Leaders League, IAM Patent, Latin Lawyer — are based on a combination of submission quality, client referee feedback, and researcher interviews. The process typically runs 6–12 months from submission deadline to publication. What separates firms that move year over year from those that stay static is rarely the legal work itself — it is the structured strategy around the submission: preparation, editing, execution, and management as one continuous discipline. This is why many firms work with specialists rather than treat submissions as an annual administrative task.
Yes. While Vox Consilio was born inside the Latin American IP industry and that remains the founding region and deepest specialty, we serve legal and IP professionals worldwide — including the United States, United Kingdom, Europe, and Canada. If you're a legal professional that wants to grow, we can help regardless of your location.
A marketing agency executes campaigns, designs materials, and manages channels. A growth practice does that too — but starts with strategy. The work begins with market position, where growth should come from, and the infrastructure to get there. Business development, referral networks, competitive intelligence, long-term reputation — all part of the same frame. Marketing is one tool, not the whole box.
Yes. We offer workshops on LinkedIn for legal professionals, social media strategy for law firms, and marketing fundamentals for lawyers. Training is available as live virtual sessions, in-person workshops (up to 15 attendees), or self-paced modules. We also offer courses priced from $49–$199 for individual lawyers who want to learn at their own pace. All sessions include branded materials, presentation decks, and follow-up resources.
No — you can submit directly. The directories accept submissions from any firm. But firms that rank consistently often work with consultants because the process is time-intensive and the competition is fierce. A specialist knows what researchers look for, how to frame matters strategically, which referees to prioritize, and how to follow up effectively. If your time is limited or you want to maximize your chances, working with someone who does this full-time can make the difference.
DIRECTION
Over time, the work is consolidating into infrastructure that legal and IP professionals can rely on directly.
CONTACT
Open agenda. The conversation is shaped by the firm's situation.
Based in
Santiago, Chile
Serving legal and IP professionals worldwide