THREE PILLARS
Three Pillars. One Integrated Strategy.
Visibility, authority, and business development, treated as a single system.
THE PRACTICE
Multiple integrated capabilities.
Built inside the legal industry over 15+ years. Each capability operates independently and integrates with the others.
Sustained presence, professionally maintained
Community Management & Social Media
Strategy, editorial calendar, copywriting, custom graphic design, and publishing — handled as one continuous workflow. Thought-leadership positioning in the IP space depends on consistency more than volume. Design is part of the work, not an add-on.
- Monthly editorial calendar aligned with firm strategy
- Professionally designed posts per month, including reels or carousels
- Custom graphic design for every post — no templates, no stock
- SEO-optimized blog articles
- Community management — replies, engagement, weekly review
Minimum engagement defined by the plan chosen.
Editorial discipline, applied to legal content
Blog Editing & Content Planning
Editorial polish, SEO alignment, featured image design, and a publishing cadence that holds. Editorial planning, editing, and publishing operate as one workflow.
- Editorial Planning — quarterly calendar, topic research, keyword alignment, attorney coordination
- Editing & Publishing — professional editing, SEO formatting, featured image design, publishing on the firm's website
Directory submissions, structured as a process
Legal Directory Rankings
Rankings OS (also known as Vox Lex) is a purpose-built SaaS platform for legal directory submissions. Voice-first matter capture in Spanish, English, and Portuguese, AI-drafted narrative summaries reviewed by partners, a persistent referee database, unlimited lawyer profiles maintained year-round, and one-click export to Chambers & Partners, Legal 500, WTR 1000, IP STARS, and IAM Patent 1000.
- Voice-first matter capture in Spanish, English, and Portuguese
- AI-drafted narrative summaries reviewed by partners
- Unlimited lawyer profiles maintained year-round
- Persistent referee database with consent tracking and email validation
- One-click export to Chambers & Partners, Legal 500, WTR 1000, IP STARS, and IAM Patent 1000
- Results Promotion add-on: press release, designed social graphics, email announcement when rankings publish
Available standalone or as part of retainer engagements.
Congress representation as business development
Congress Representation — Business Development & Intelligence
Strategic representation at INTA, ASIPI, ABPI, ACHIPI, AAAPI, and regional IP and legal events across Latin America and beyond. Each engagement is structured around the firm's specific objectives — relationship-building, market intelligence, business development, or directory referee activation — and produces an outcome the firm can act on.
- Exclusive Full-Day Representation
- Partial Representation
- Post-Event Intelligence Report
Travel and accommodation billed separately at cost.
Client intelligence, structured for legal practice
Marketing Campaigns & Client Intelligence
Strategic campaigns oriented to the firm's client base — understanding it, retaining it, and developing new business within and around it. Campaign methodology is structured around the firm's specific position; campaign materials are designed in-house.
- Client Satisfaction Surveys
- Client Segmentation
- Custom Campaigns
All campaigns include designed deliverables — reports, email templates, and presentation materials.
Search visibility, by jurisdiction
SEO for Law Firm Websites
Technical and content SEO for organic visibility and qualified traffic — including local SEO for each jurisdiction the firm serves. Visual recommendations for website improvements included.
- SEO Audit
- Ongoing SEO Management
Engagement length defined by the plan chosen.
Marketing literacy for legal teams
Courses & Training
Workshops designed for lawyers, not marketers. LinkedIn mastery, social media strategy, and marketing fundamentals — tailored for the legal world. Custom-designed materials and presentation decks included.
- LinkedIn Mastery
- Social Media Strategy
- Marketing Fundamentals
- Custom In-House Workshops
- Branded materials, slide decks, and follow-up resources included
Available as live virtual, in-person, or self-paced modules.
Client events, designed end-to-end
Event Planning & Client Entertainment
End-to-end planning for client events during congresses or standalone occasions — lunches, cocktails, dinners. Invitation design, branded signage, and day-of coordination as part of the work, designed to express the firm's identity.
- Small Events
- Medium Events
- Large Events
All events include custom invitation and signage design. Venue, catering, and vendor costs billed separately at cost.
MODES OF ENGAGEMENT
Engagements take different forms.
The shape of an engagement depends on the firm's structure, internal capacity, and market position. Some firms integrate selectively. Others operate with full external support.
Base
Visibility
For solo practitioners and small boutiques entering structured marketing for the first time.
- 6 designed social posts per month
- LinkedIn-focused strategy
- Monthly strategic call (30–45 min)
- Simplified monthly performance report
- WhatsApp support during business hours
- All graphic design included
Positioning
Authority
For firms moving from ad-hoc marketing to a structured digital presence.
- 6–8 designed social posts per month
- 2 blog articles per month
- LinkedIn + 1 secondary platform
- 1-on-1 lawyer interviews (up to 2)
- Biweekly strategic calls + quarterly review
- All graphic design included
- Rankings OS platform included for directory submissions
Integration
Growth
Digital presence, directory rankings (via Rankings OS), and SEO operating as one integrated workflow.
- 8–10 designed social posts per month (including video/carousel)
- 2–3 blog articles per month
- SEO audit included + ongoing management
- Rankings OS platform included for directory submissions
- Lawyer interviews (up to 6 lawyers)
- Marketing campaigns (1 per semester)
- Weekly strategic calls + quarterly reviews
Full operation
Strategic
A comprehensive engagement operating as an extension of the firm. Strategy, execution, and creative under one practice.
- 10–12 designed social posts per month + 3–4 blog articles
- SEO management (up to 5 jurisdictions)
- Lawyer interviews (up to 12 lawyers)
- Rankings OS platform included with founder narrative review
- Marketing campaigns (2 per semester)
- Congress intelligence (2 events/year)
- Annual planning session + full deck
- Priority async support (WhatsApp/email)
Engagements are structured around the firm's specific scope. Project-based work — Rankings OS access, SEO audits, congress representation, training, design — is also available standalone.
Design is part of every engagement — social graphics, reports, presentations, campaign materials. It is not billed separately.
THE PROCESS
From first conversation to ongoing work.
Strategy Session
A thirty-minute conversation, oriented to the firm's situation and goals. Open agenda.
Custom Growth Proposal
A tailored strategy and pricing proposal — built around the firm's specific situation, market, and ambitions.
Onboarding & Execution
A dedicated point of contact, a defined timeline, full visibility into deliverables.
Reporting & Optimization
Monthly performance reports. Quarterly strategy reviews. Continuous adjustment to what the work is showing.
CONTACT
A thirty-minute conversation.
Open agenda. The conversation is shaped by the firm's situation.
Based in
Santiago, Chile
Serving legal and IP professionals worldwide