THE TEAM
The People Behind the Practice.
THE STRATEGIST
Ivana Milojevic Lukic spent 15+ years inside the IP and legal industry — IP account management across the Americas, Europe, and Asia, and regional operations leadership for international legal services organizations in Latin America.
This depth is rare in the field: a firsthand understanding of how law firms operate, compete, and win — with particular depth in intellectual property.
She has worked the halls of ASIPI and INTA as an industry professional — knows the managing partners, understands the referral networks, speaks the language (English, Spanish, Serbian-Croatian, and some Portuguese) and the way the firms themselves think and decide.
Vox Consilio operates from inside the legal world rather than outside it.
Master in Applied Arts · Business Administration · WIPO Certified · Growth Marketing (UDD, 2025) · Digital Analytics (UIUC) · HTML/CSS/JS (Johns Hopkins) · Global Leadership (CAMACOES)
15+ years in legal & IP consulting, managing strategy, marketing, and business development across 60+ jurisdictions
"Law firms have extraordinary expertise. The work is making sure it gets seen and recognized."
THE PERCEPTION DESIGNER
Transforming signals into a clear message.
Marija Mišković believes that expertise alone is not enough. To build trust, create opportunities, and develop meaningful professional relationships, people must first understand the value behind it.
Through strategic communication and visual positioning, she helps professionals and organizations identify the signals that define them and transform those signals into clear, authentic messages. Her work combines insight, creativity, and structure to help clients communicate with clarity, consistency, and intention.
At Vox Consilio, she supports law firms and professional service organizations in shaping visibility, strengthening reputation, and communicating their value in a way that is understood as intended.
"The challenge is rarely what you know. It's helping others understand why it matters."
WHO WE WORK WITH
The practice serves a specific kind of firm.
IP Boutiques (2–20 attorneys)
Small and mid-size IP firms operating without an in-house marketing function. The founding focus of the practice.
Solo Practitioners
Independent lawyers building practice and personal brand across markets.
Practice-Area Specialists
Firms focused on IP, litigation, arbitration, tax, or other specialties seeking international visibility through directory rankings and congress presence.
Full-Service Firms
Larger firms differentiating specific practice areas — particularly IP departments.
Legal Tech Startups
Companies entering global legal markets that need positioning, go-to-market strategy, and market intelligence.
In-House Legal & IP Teams
Corporate legal departments and in-house IP teams that need external strategic marketing support, training, or directory submission expertise.
Joint go-to-market work and co-branded initiatives with legal-tech and IP service providers are also part of the practice.
RESULTS
The Numbers Behind the Strategy
60+ jurisdictions served. 15+ years in the legal and IP industry. 100+ directory submissions managed. Five major congresses worked annually.
"Every firm has a story worth telling. The work is in the structure that carries it forward."
— Ivana Milojevic Lukic, Founder
DIRECTION
The practice is becoming a platform.
Over time, the work is consolidating into infrastructure that legal and IP professionals can rely on directly.
- A network for senior legal talent, referrals, and curated introductions.
- Rankings data, congress coverage, and competitive benchmarking — built for legal and IP.
- Structured access to cross-border work.
CONTACT
A thirty-minute conversation.
Open agenda. The conversation is shaped by the firm's situation.
Based in
Santiago, Chile
Serving legal and IP professionals worldwide